THE blog

Kind of like a professional diary I actually *want* other people to read.

These posts are everything I've learned along the way that I still believe to be true after nearly 15 years of working in communications. And now? They're all yours. 

Read the Latest:

featured BLOG POST

What do you do when you're communicating change that could receive varying reactions? You don't try to white-knuckle people's responses, that's what. Here's why steering perception is the more authentic and successful approach when it comes to change communication.

category here

my nightly
skincare regime

You can either type this featured post content manually or use a post look-up function in SHOWIT directly. It can also rotate between several posts.

browse popular categories

browse

Leadership Messaging

It would be difficult to underestimate the importance of how and when leaders of an organization communicate to their internal staff. They are the first voice people are looking to hear from in every season—through change, stability, growth, challenges, and everything in between. Leaders set the tone; the question is, does their pitch resonate or fall flat? 

view posts →

browse

internal communications

Change is change, even when it's good. That's why you want to communicate it in a way that honors everyone, relays updates to the right people at the right time, and sets up your organization for positive adoption and adaptation. 

view posts →

browse

EMAIL ETIQUETTE

Yes, it matters how you construct and conduct your email communications. And yes, there are tried-and-true ways to help them stand out and stick with those who read them. Formatting, style, tone—I cover it all.

view posts →

hey,

I’m SARAH BETH, THE GAL BEHIND A BETTER WORD

A Christ-follower, wife, mom, recovering career-ladder-climber, and the like-minded communications partner you've been looking for

After spending several years in the public relations and communications agency world, I used those experiences to start a communications department at a Christian nonprofit many moons ago. Now I help other faith-based organizations with their words, moving from wild-wild-west to "wow, nailed it."  

not pictured: my husband who cheers me on, my three kids who keep me grounded (and humble), and pour-overs on tap

DOWNLOAD

Evaluating Communications for Your Organization

These are the four questions you need to answer to assess the current reality of how well your organization is communicating and determine what needs to change to level that up.

what do you say? 

LET'S SAY THINGS
BETTER, TOGETHER.

CONNECT

elsewhere:

STAY AWHILE + READ

get the free

THE BLOG

newsletter

You won't find me popping up all over the Internet, but you can find me where I feel like it matters: in your inbox, on LinkedIn, and being a little more long-winded than normal over on the blog. 

FIND ME ON

LINKEDIN